The vast majority of global companies have a very simple, reactionary method of competitive analysis. By taking a strategic and proactive approach to your competitive analysis, you’re placing your organization alongside the top percentile of high-performing companies. These are the companies that automate their competitor website monitoring and instead train themselves to ask “WHY” when a competitor makes a change, rather than “WHAT HAPPENED?”. These are the companies that never miss a new trend and are never blindsided by innovation. These are the companies that are always stealing more market share and they’re the ones that will outlast everyone else.
source: Kompyte. By|