Taking Europe’s pulse: The Economist

AFTER perking up a bit in late 2014 and earlier this year, the recovery in the 19-strong euro area lost momentum in the second quarter of 2015.

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Source: The Economist

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Global economic scenarios for 2015–25. Extract the signals from noise yourself (McKinsey)

Global economic scenarios 2015-25 at a glance:

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Three interlinked factors have the potential to shift the global economy from one long-term outcome to another: aggregate demand, structural challenges, and diverging growth patterns. First, in the near term, the major economies continue to struggle to achieve self-sustaining growth in aggregate demand. This continues despite years of monetary and fiscal stimulus, as well as the recent drop in oil prices. Second, the world’s major economies face long-term structural challenges, including rising debt loads, aging populations, and inadequate or aging infrastructure. Success or failure in resolving these structural challenges will determine the speed of long-term growth in these economies. Third, the world’s major economies have increasingly diverged in the last few years. In the past, global integration has driven convergence. The prospects for further integration have become less certain. The global financial shock was followed by years of weak growth and concerns over rising inequality.

Source: McKinsey

4 Steps To Overtake Your Competitors With Website Monitoring

The vast majority of global companies have a very simple, reactionary method of competitive analysis. By taking a strategic and proactive approach to your competitive analysis, you’re placing your organization alongside the top percentile of high-performing companies. These are the companies that automate their competitor website monitoring and instead train themselves to ask “WHY” when a competitor makes a change, rather than “WHAT HAPPENED?”. These are the companies that never miss a new trend and are never blindsided by innovation. These are the companies that are always stealing more market share and they’re the ones that will outlast everyone else.

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source: Kompyte. By | Jul 24, 2015

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McKinsey Quarterly: Raising your Digital Quotient

Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you.

With the pace of change in the world accelerating around us, it can be hard to remember that the digital revolution is still in its early days. Massive changes have come about since the packet-switch network and the microprocessor were invented, nearly 50 years ago. A look at the rising rate of discovery in fundamental R&D and in practical engineering leaves little doubt that more upheaval is on the way.

McKinsey original article

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10 Ways to Find out What Your Competitors Are Doing (Bplans)

Competitive analysis has become an essential part of business marketing activity and has made it possible to perform qualitative strategic planning. While analyzing your competitors, you should know what you are looking for and how it can help your business.

It is not about stealing your competitor’s ideas; it’s about revealing their strengths and weaknesses, and finding your own company’s competitive advantages. Only unique brand positioning will eventually bring your company customer loyalty and business success.